NUMBER 1 BEST WAYS TO ADVERTISE ONLINE THROUGH SEARCH ENGINES AND SOCIAL MEDIA CHANNELS

The introduction of affordable internet has promoted businesses to advertise online using tactics they best know how.  Bill Gates said, ‘’The Internet is becoming the town square for the global village of tomorrow’’. The tomorrow he talked about is today where everything is ‘Google this, Google that’. Because as you …

Best 1 Method to Design a Selling Product Catalogue

Digital media has enabled customer ability to purchase through a computer, cellphone and other media that internet enabled (Product catalogue). This is the case with Amazon.com, Alibaba.com, and Jumia.co.ke The speed that internet based stores are opening up means that the conventional way of shopping is at stake. Did you …

NUMBER 1 BEST METHOD TO DESIGN A PERSONAL OR BUSINESS LOGO

Did you know that finding your identity (LOGO) is a lifetime achievement? A true identity allows you to sell with ease and purpose (business)?. It’s true your name identify with the general public but, it cannot prove to whom you belong until a DNA is done. Likewise, a business name …

BEST 3 STEPS TO DESIGN A COMPANY PROFILE THAT WINS BUSINESS

You could be looking for the best way to write a company profile that wins good business. You are not alone, many clients often ask the same question many times. You may have a company profile but it’s not getting you to stand out or need a few updates. The …

4 IMPORTANCE OF PROFESSIONAL PRODUCT PHOTOGRAPHY IN ADVERTISING

  We all want to tip-top during important occasions (PRODUCT PHOTOGRAPHY). Don’t we? We also want excellent representation whenever associated with an achievement or under the media spotlight. That’s agreeable, and the image is everything. But how does Advertising meet photography? Advertising simply put, is the art of mass broadcast …

Best Ways of Training employees to Brand Awareness Campaigners.

Employee training on brand awareness The power of training is to tighten up the slack, toughen the body and build up the spirit thus empowering the employee to realize their sales and improve on public confidence. In order to boost personal impact of employees and transform (training) them to brand …

MOSOCIAL | The Best New Way of Smart Advertising

Smart Advertising What memory would you have for the first ever mobile device (advertising) you owned or interacted with? 70% of mobile users started with a basic feature phone and advanced with technology that can help with advertising?. True! The advertising industry didn’t sleep either, evolution has been taking place from …

Brands under New Media Advertising Siege

  Media Advertising Siege Word of mouth was once the best tool of communication for brand awareness and products and services referrals. In the late 20th century web came to life with dozens of possibilities been effected daily. 21st century started off with social networks discovery and more so what …

BEST BRANDING AND POLITICS | Jubilee Party Brand Identity

BRANDING AND POLITICS Looking out into the world today, it’s easy to see why branding is more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive …

BEST WAY OF RE-BRANDING OR RE-INVENTION Nokia 3310

Every consumer good has it’s characteristics that influence the behavior and purchase power of the end user (RE-BRANDING). But time is the limiting factor to a brand that has positioned itself to influence, motivate and efficiently solve a customer need. Original Nokia CEO, in an emotional state said, “We didn’t …