Blogs

BEST REASON WHY BRANDING FUTURE IS DEBRANDING

  Every new business starts the visibility journey with branding tactics that they think will surpass the competitor and concur the market. Others innovatively develop new products and ideas that become independent brands in the market. These products gain customer loyalty and manage to command the market. I remember back …

5 Best ways to amplify brands through Employee Engagement

5 ways to amplify brands through Employee Engagement Once upon a time you memorized a phrase or verse and rehearsed endlessly to ensure you’re (employee)perfectly prepared for the big day. It could have been festivals or just floss to friends during a hangout and you got the lyrics right. Taking …

5 BEST FACTORS TO CONSIDER FOR ONLINE ADVERTISING IN KENYA

Are you looking for ways to drive a product or service online or rather advertising? To get started, there are several factors to consider before identifying the most appropriate vehicle that will carry the advertisement to the target audience. They include; Product, price, place, promotion and people. FACTORS TO CONSIDER …

BEST MAMA MBOGA TRANSITIONS TO ECOMMERCE THROUGH PHOTOGRAPHY

MAMA MBOGA TRANSITIONS TO ECOMMERCE THROUGH PHOTOGRAPHY Tech is the mother of online markets that is growing and expanding daily, the only market known before tech was ‘mama mboga’.Where you would literally plan a day, make a list and borrow a basket because it was ‘The Market Day’. A typical …

Best Way To Brand A Hardware Store In Kenya

  The devolved governments created opportunities for companies to explore the so called rural areas with a mission to establish and run a business (hardware) mpire that is local ‘Mashinani’ yet ‘international’. It become possible to target customers since many of them were beneficiaries of the devolved funds such as …

NUMBER 1 BEST WAYS TO ADVERTISE ONLINE THROUGH SEARCH ENGINES AND SOCIAL MEDIA CHANNELS

The introduction of affordable internet has promoted businesses to advertise online using tactics they best know how.  Bill Gates said, ‘’The Internet is becoming the town square for the global village of tomorrow’’. The tomorrow he talked about is today where everything is ‘Google this, Google that’. Because as you …

Best 1 Method to Design a Selling Product Catalogue

Digital media has enabled customer ability to purchase through a computer, cellphone and other media that internet enabled (Product catalogue). This is the case with Amazon.com, Alibaba.com, and Jumia.co.ke The speed that internet based stores are opening up means that the conventional way of shopping is at stake. Did you …

NUMBER 1 BEST METHOD TO DESIGN A PERSONAL OR BUSINESS LOGO

Did you know that finding your identity (LOGO) is a lifetime achievement? A true identity allows you to sell with ease and purpose (business)?. It’s true your name identify with the general public but, it cannot prove to whom you belong until a DNA is done. Likewise, a business name …

BEST 3 STEPS TO DESIGN A COMPANY PROFILE THAT WINS BUSINESS

You could be looking for the best way to write a company profile that wins good business. You are not alone, many clients often ask the same question many times. You may have a company profile but it’s not getting you to stand out or need a few updates. The …

4 IMPORTANCE OF PROFESSIONAL PRODUCT PHOTOGRAPHY IN ADVERTISING

  We all want to tip-top during important occasions (PRODUCT PHOTOGRAPHY). Don’t we? We also want excellent representation whenever associated with an achievement or under the media spotlight. That’s agreeable, and the image is everything. But how does Advertising meet photography? Advertising simply put, is the art of mass broadcast …