Before you start a business branding journey, you have to plan and innovatively think about it in various ways. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Strategy comes first; Where, when, what, who, and how should be correctly defined in your plan so that the branding journey can be successfully completed in the mind. Failure to plan is definitely a plan to fail.
Define Your Brand
This is the business self-discovery although time-consuming and uncomfortable, it’s worthwhile to at least answer the following questions.
- What is your company’s business mission?
- What are your products or services’ strengths?
- What image could customers and prospects think of your company?
- What attributes do you want to be associated with your company?
It may seem hard to answer but with an industry branding consultant, you can always get a clear picture without a sweat. After carefully defining your business, it’s time to get the word out there and say, “Hi! I’m so and so offering these and that solution to you at competitive rates and value. Easy, right? Nop!
First, get a simple, timeless, versatile, and memorable logo that unveils professionalism.
Secondly, write down your key message that will carry along.
Third, integrate your brand into all communications
Lastly, consistency is the King and Queen of branding. If your branding will keep changing from time to time, confusion will break loyalty and disperse customers to brands that are well-defined and aligned with their identity.
So, can we get started?