4 BEST WAYS ON HOW TO BRAND YOUR SME BUSINESS

  Before you start a business branding journey, you have to plan and innovatively think about it in a various ways. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Strategy comes first; Where, when, what, …

HOW NAKUMATT SUPERMARKETS EMOTIONALLY INVITED CUSTOMERS BACK

After months of negative media publicity, Nakumatt holdings, the leading supermarket brand in the East Africa region went quiet to reorganize itself under a restructuring manager. Consequently, for the business to survive, it had to undertake acute measures alike the proverbial eagle. The time to pluck, resharpen and re-organize itself …