3 REASONS WHY BRAND TRAINING IS IMPORTANT FOR SMES IN KENYA

  In the 21st century customers are wary (Training) of the products and services offered to them. Some are quisitive while others investigative. Through Internet, the way businesses communicate with its’ internal and external publics has been redefined. This is to mean, internal communications should be consistent, coherent and cognitive …

4 IMPORTANT FACTORS TO CONSIDER IN DEVELOPING DIGITAL APPLICATION

Digital application How many digital applications have you downloaded so far and they appeal in user design and experience? How many have you used only once and deleted as soon as you explore them? If you were to meet the Applications development team, what is the most basic thing to …

5 BEST EFFECTIVE HACKS IN COMPARATIVE ADVERTISING

Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading …

5 BEST OPINIONS ABOUT MASS MEDIA VS SOCIAL MEDIA ADVERTISING

Do you think Mass media advertising will survive the advent of Social media advertising? An Online research has indicated  favored social media because of generational change. But before we get there, mainstream will always be the brand awareness and advocacy vehicle for brands targeting baby boomers and the stone age thinkers. October 23, …

TOP 1 WAY ON HOW TO CREATE A TIMELESS LOGO

Fixation develops due the attract-ability of an object (logo). This could be food, beverage, hobby, person or even a pet. Why this happens is because of the unique features that define the object. Nature therefore, offers endless possibilities that define the Aww moment. Sometimes a flower may appeal so much …

BEST REASON WHY BRANDING FUTURE IS DEBRANDING

  Every new business starts the visibility journey with branding tactics that they think will surpass the competitor and concur the market. Others innovatively develop new products and ideas that become independent brands in the market. These products gain customer loyalty and manage to command the market. I remember back …

5 Best ways to amplify brands through Employee Engagement

5 ways to amplify brands through Employee Engagement Once upon a time you memorized a phrase or verse and rehearsed endlessly to ensure you’re (employee)perfectly prepared for the big day. It could have been festivals or just floss to friends during a hangout and you got the lyrics right. Taking …

5 BEST FACTORS TO CONSIDER FOR ONLINE ADVERTISING IN KENYA

Are you looking for ways to drive a product or service online or rather advertising? To get started, there are several factors to consider before identifying the most appropriate vehicle that will carry the advertisement to the target audience. They include; Product, price, place, promotion and people. FACTORS TO CONSIDER …

BEST MAMA MBOGA TRANSITIONS TO ECOMMERCE THROUGH PHOTOGRAPHY

MAMA MBOGA TRANSITIONS TO ECOMMERCE THROUGH PHOTOGRAPHY Tech is the mother of online markets that is growing and expanding daily, the only market known before tech was ‘mama mboga’.Where you would literally plan a day, make a list and borrow a basket because it was ‘The Market Day’. A typical …

Best Way To Brand A Hardware Store In Kenya

  The devolved governments created opportunities for companies to explore the so called rural areas with a mission to establish and run a business (hardware) mpire that is local ‘Mashinani’ yet ‘international’. It become possible to target customers since many of them were beneficiaries of the devolved funds such as …