What could be the Creative and branding trends 2019? Have we seen enough of logo design minimalism yet? Primary colors adoption or even simple and basic customer centric advertising messages? 2019 is the year of continuity, with emerging and established brands refining their image to increase the memorability factor that …
Blogs
6 EFFECTIVE SMES BRAND ADVERTISING STRATEGIES
Many are the times you would wish to send the right and engaging message (SMES BRAND) to your customers but it fails to drive sales and achieve the set targets. Sometimes it could be; Your research was wrong in identifying the right audience, setting objectives, aligning the plan, execution …
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4 BEST WAYS ON HOW TO BRAND YOUR SME BUSINESS
Before you start a business branding journey, you have to plan and innovatively think about it in various ways. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Strategy comes first; Where, when, what, who, …
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5 FEATURES OF A SELLING COMPANY PROFILE IN KENYA
What is a Company profile? It’s a descriptive business document (company profile) that gives background information of who you are, what you do, your values and promise. It’s your business designed and compressed format, that can be shared either on email, Whatsapp or sent as a printed document for …
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HOW NAKUMATT SUPERMARKETS EMOTIONALLY INVITED CUSTOMERS BACK
After months of negative media publicity, Nakumatt holdings, the leading supermarket brand in the East Africa region went quiet to reorganize itself under a restructuring manager. Consequently, for the business to survive, it had to undertake acute measures alike the proverbial eagle. The time to pluck, resharpen and re-organize itself …
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3 REASONS WHY BRAND TRAINING IS IMPORTANT FOR SMES IN KENYA
In the 21st century customers are wary (Training) of the products and services offered to them. Some are quisitive while others investigative. Through Internet, the way businesses communicate with its’ internal and external publics has been redefined. This is to mean, internal communications should be consistent, coherent and cognitive …
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4 IMPORTANT FACTORS TO CONSIDER IN DEVELOPING DIGITAL APPLICATION
Digital application How many digital applications have you downloaded so far and they appeal in user design and experience? How many have you used only once and deleted as soon as you explore them? If you were to meet the Applications development team, what is the most basic thing to …
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5 BEST EFFECTIVE HACKS IN COMPARATIVE ADVERTISING
Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading …
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5 BEST OPINIONS ABOUT MASS MEDIA VS SOCIAL MEDIA ADVERTISING
Do you think Mass media advertising will survive the advent of Social media advertising? An Online research has indicated favored social media because of generational change. But before we get there, mainstream will always be the brand awareness and advocacy vehicle for brands targeting baby boomers and the stone age thinkers. October 23, …
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TOP 1 WAY ON HOW TO CREATE A TIMELESS LOGO
Fixation develops due the attract-ability of an object (logo). This could be food, beverage, hobby, person or even a pet. Why this happens is because of the unique features that define the object. Nature therefore, offers endless possibilities that define the Aww moment. Sometimes a flower may appeal so much …
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