Two brand Venture for America Fellows, Steven Mazur and Eric Huang, struggled for years to find shirts that fit well off the rack. Every time they bought a shirt it fit funny. The sleeves were too long. The proportions were unflattering. The fronts hung too low. They had a problem that major brands couldn’t …
Continue reading “The ‘Short Guy Problem’ in Clothing Stores Spotlights the Limits of Big Brands”