How To Brand A Hardware Store In Kenya

  The devolved governments created opportunities for companies to explore the so called rural areas with a mission to establish and run a business empire that is local ‘Mashinani’ yet ‘international’. It become possible to target customers since many of them were beneficiaries of the devolved funds such as NG-CDF, Youth fund, Uwezo fund, Women 

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BRANDING AND POLITICS | Jubilee Party Brand Identity

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and 

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RE-BRANDING OR RE-INVENTION Nokia 3310

Every consumer good has it’s characteristics that influence the behavior and purchase power of the end user. But time is the limiting factor to a brand that has positioned itself to influence, motivate and efficiently solve a customer need. Original Nokia CEO, in an emotional state said, “We didn’t do anything wrong, but somehow, we 

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BRANDING LESSONS FROM JKL LIVE SHOW

  Branding is key to a business success but also a lock to successful business fall. But what exactly does “branding” mean? How does it affect your business? Simply put a brand is your promise to the customers who follows the business and loyal. A promise reveals expectation and offers differentiation factor on products and 

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How to Develop Brands In A Disruptive Economy

  A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry. Clayton M. Christensen Today’s technology has spared no business that lacks innovativeness, inefficiency and ineffectiveness in goods 

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Branding Services Kenya

Branding in Kenya has increasingly been adopted to magnify business image during events.How well your brand communicates is determined by the design of your company identity. The logo should be simple and easy to memorize.It should be visually inspiring to attract brand interaction.The visual language should be in line with the logo elements to amplify 

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Branding Firms Nairobi |The Zappos Story

“Let there be Shoes” Great minds inspire simple ideas into world class multinationals. Zappos story should give you hope that one day you will make it to hug success and never let it go.They kept their vision alive by planning for the future.And guess what,their prediction was right.Read their story and be encouraged to start,continue and finalize 

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Branding Companies Nairobi

A name is common to every business,but a branding identity is opaque in many of them. Branding has evolved with technology since the discovery of Advertising in the early civilization. A simple brand identity is the new clever.This is because when it comes to brand application,consistency is key towards brand exposure in the market. Branding merchandise 

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Branding intelligence Kenya

Bruce lee”Lack of self awareness renders us transparent, a soul that knows itself is opaque.” People care about the brands that they love. Successful brands surround themselves with a compelling emotional narrative that speaks directly to the needs of customers. I’m ‪#‎branddesign‬ ‪#‎logodesign‬ ‪#‎corporatebranding‬ ‪#‎posters‬ ‪#‎flyers‬‪#‎digitaldesigns‬ ‪#‎commercialphotography‬ ‪#‎branding‬ Branding is emotion. Economics is a social science, with its basis in psychology and human 

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