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6 EFFECTIVE SMES BRAND ADVERTISING STRATEGIES

  Many are the times you would wish to send the right and engaging message to your customers but it fails to drive sales and achieve the set targets. Sometimes it could be; Your research was wrong in identifying the right audience, setting objectives, aligning the plan, execution of the plan, actions to taken and 

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Counter advertising

5 EFFECTIVE HACKS IN COMPARATIVE ADVERTISING

Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading advertising. Eventually, disparagement and the 

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MASS MEDIA VS SOCIAL MEDIA ADVERTISING

Do you think Mass media advertising will survive the advent of Social media advertising? An Online research has indicated  favored social media because of generational change. But before we get there, mainstream will always be the brand awareness and advocacy vehicle for brands targeting baby boomers and the stone age thinkers. October 23, 2000; 15 years ago Google started 

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