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Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading …
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Did you know that finding your identity (LOGO) is a lifetime achievement? A true identity allows you to sell with ease and purpose (business)?. It’s true your name identify with the general public but, it cannot prove to whom you belong until a DNA is done. Likewise, a business name …
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You could be looking for the best way to write a company profile that wins good business. You are not alone, many clients often ask the same question many times. You may have a company profile but it’s not getting you to stand out or need a few updates. The …
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Every consumer good has it’s characteristics that influence the behavior and purchase power of the end user (RE-BRANDING). But time is the limiting factor to a brand that has positioned itself to influence, motivate and efficiently solve a customer need. Original Nokia CEO, in an emotional state said, “We didn’t …
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A brand is a “collection of associations in the mind, both conscious and unconscious.” (services) The conscious associations may include your products or services; its features, price and name; your ads and marketing. The unconscious side is the underlying feeling connected to your brand. https://www.entrepreneur.com/article/277318 To build a solid …
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