Counter advertising

5 EFFECTIVE HACKS IN COMPARATIVE ADVERTISING

Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading advertising. Eventually, disparagement and the 

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HOW TO DESIGN A PERSONAL OR BUSINESS LOGO

Did you know that finding your identity is a lifetime achievement? A true identity allows you to sell with ease and purpose?. It’s true your name identify with the general public but, it cannot prove to whom you belong until a DNA is done. Likewise, a business name is just like any other name in 

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HOW TO DESIGN A COMPANY PROFILE THAT WINS BUSINESS

You could be looking for the best way to write a company profile that wins good business. You are not alone, many clients often ask the same question many times. You may have a company profile but it’s not getting you to stand out or need a few updates. The big question is always what 

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RE-BRANDING OR RE-INVENTION Nokia 3310

Every consumer good has it’s characteristics that influence the behavior and purchase power of the end user. But time is the limiting factor to a brand that has positioned itself to influence, motivate and efficiently solve a customer need. Original Nokia CEO, in an emotional state said, “We didn’t do anything wrong, but somehow, we 

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GRAPHICS DESIGN, PRINTING AND BRANDING SERVICES

A brand is a “collection of associations in the mind, both conscious and unconscious.” The conscious associations may include your product or service; its features, price and name; your ads and marketing. The unconscious side is the underlying feeling connected to your brand. https://www.entrepreneur.com/article/277318   To build a solid business identity, business naming is key and one of 

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