In the heart of East Africa lies Nairobi, a bustling metropolis brimming with cultural richness and entrepreneurial spirit. Beyond its renowned wildlife and natural beauty, Nairobi is a melting pot of creativity, particularly evident in its vibrant graphic design scene. From the bustling streets of its central business district to …
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4 BEST WAYS ON HOW TO BRAND YOUR SME BUSINESS
Before you start a business branding journey, you have to plan and innovatively think about it in various ways. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Strategy comes first; Where, when, what, who, …
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HOW NAKUMATT SUPERMARKETS EMOTIONALLY INVITED CUSTOMERS BACK
After months of negative media publicity, Nakumatt holdings, the leading supermarket brand in the East Africa region went quiet to reorganize itself under a restructuring manager. Consequently, for the business to survive, it had to undertake acute measures alike the proverbial eagle. The time to pluck, resharpen and re-organize itself …
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