Exactly who invented the automobile is a matter of opinion. If we had to give credit to one inventor, it would probably be Karl Benz from Germany. Many suggest that he created the first true automobile in 1885/1886. Either way that does not matter as such but how well a vehicle adds value to your life is what matters.
Last weekend the Total Motorshow 2015 brand was up and running at the Kenyatta International Conference Centre. Every vehicle manufacturer worth the salt was there to display the engine power, body works and accessories for everyone. But in a brand exposure perspective, technology created differentiation.
Initially stands used be branded with stickers to display car specifications to customers but technology has re-defined the experience. A business adds value to its products through packaging. This could be a well crafted business identity such as logo design, stationeries design, promotional items design and packaging design. Nissan brand displayed cars specifications through I pads and this could easily convince a serious buyer that even the vehicle is superior as I pad. To further convince the customer GM went a step further to literally muddy a new pick-up to suggest , it’s a Farmers vehicle. But what was even amazing is the display art of lighting and general stand branding.
This is what the event was all about….