Once upon a time you memorized a phrase or verse (employee Engagement) and rehearsed endlessly (brand) to ensure you were perfectly prepared for the big day. It could have been festivals or just flossing to friends during a hangout and you got the lyrics right. Taking friends, they would applaud you for doing your homework so well and someone got a nickname for it.
Similarly, brands need exposure to employees from the receptionist to the manager. They need to talk the same language though in different ways and the customer will glue stick to the brand. That’s the power of employee brand engagement. Consistently hammering the brand vision, mission, goals, values, and culture to the customer without message distortion. There are several ways of ensuring the founder’s vision is passed on to the employees.
- Define the organization’s brand name
- State the vision, mission, and values precisely
- Develop the brand voice
- Create a brand culture
The above pointers will now give room to identify ways of introducing, sharing, and revisiting the brand structure twice or thrice yearly until it becomes a norm during client-employee interactions. Training is a certified method to walk the talk minimizing image distortion but maximizing loyalty, trust, credibility, quality, and satisfaction in the consumer’s mind.
Establishments with several years or decades in operations could be there but require to align the brand or offer frequent training to their staff through Workshops, Seminars, and Team building activities as a sure bet towards achieving the goal.
Best ways to amplify brand
After identifying the best activity, contracted a brand consultant or a brand awareness trainer, and the process has been concluded, measure the employee-customer engagement to access the training impact so that after analyzing customer feedback the company embarks on finding solutions to further results. Loyal employees will always have an interest to learn, Unlearn, and learn again to always keep the company name protected and pronounce among the competitors.
Therefore the time is now to start a brand awareness training journey to improve relationships with internal and external publics. In return, business growth will be reported due to increased customer satisfaction that also generates referrals.
To get started, follow this steps
- Identify the area of employee training. I.e. Brand and brand identity
- Conduct a simple survey asking employees how they feel about the company image
- Analyze the results and
- Email the information to firstname.lastname@example.org
- Incase you are not in a position to do the above, Call; 0707624629 to consult