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Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading …
Continue reading “5 BEST EFFECTIVE HACKS IN COMPARATIVE ADVERTISING”
Employee training on brand awareness The power of training is to tighten up the slack, toughen the body and build up the spirit thus empowering the employee to realize their sales and improve on public confidence. In order to boost personal impact of employees and transform (training) them to brand …
Continue reading “Best Ways of Training employees to Brand Awareness Campaigners.”