NAKURU COUNTY Outdoor advertisement is a key revenue generator and just like other counties in Kenya, it has its own outdoor advertising rules and regulations. Besides knowing all the regulations, coming up with an effective advertising plan for your brand can be quite a challenge. Design hub ltd is the ideal Advertising consultancy firm for you or your business. We provide the best advice and services on matters regarding advertising rates, strategy, design, print, and monitoring. Contact us today!
Here is a checklist of Nakuru County’s outdoor advertisement rates.
But before you have a look, always ensure you have the correct measurements and description of the service required.
*All rates are current and in Kenyan Shillings
Outdoor advertisement | Hoisting of Banners
a. Commercial
On road reserve – 6,000 for 10 days
On private property/plots – 8,000 for 21 days
On buildings – 8,000 for 21 days
b. Religious/Charitable/Social
On road reserve – 4,000 for 10 days
On private property/plots – 4,000 for 10 days
On buildings – 4,000 for 10 days
c. Political
On road reserve – 15,000 for one month
On private property/plots – 15,000 for one month
On buildings – 15,000 for one month
Hoisting fees – 5,600
Clock Advertisement
Outdoor advertisement Application fee – 2,000
Four-sided – 25,000 per year
Three-sided – 20,000 per year
Two-sided – 15,000 per year
Street Name Advertisement
Application fee – 2,000 per application
Annual charges – 15,000 per year
Storage per day – 200 per day
Billboards (Road Reserve/Building)
Application/renewal fee – 10,000 per annum/per side
Annual charges per sq. ft. – 300 per year/per side
Construction of site boards (once)
Application fee – 1,000 per site
Maisonette & Bungalow – 5,000 per site
Commercial – 20,000 per site
Single dwelling – 1,000 per site
Residential Flats/multi-dwelling – 15,000 per site
Petrol Station – 20,000 per site
Industrial – 20,000 per site
Educational and public purpose & other land use – 10,000 per site
Digital Wall Wraps
Application – 10,000 per annum/per side
Annual charges per sq. ft. – 400 per year/per side
Outdoor advertisement | Sign Board (per side) – non illuminated
a. Under Canopy
| Description | Unit & Charge | |
|---|---|---|
| Individuals | Corporate Persons | |
| Application fee | 500 | 1,000 |
| 1st one-meter square or less | 2,000 per year | 2,500 per year |
| Additional meter square or part thereof | 500 per year | 500 per year |
b. On Canopy
Application fee – 800
1st one-meter square or less – 2,500 per year
Additional meter square or part thereof – 500 per year
c. On Buildings
Application fee – 3,000
1st one-meter square or less – 3,000 per year
Additional meter square or part thereof – 1,000 per year
d. Sky above Canopy & over Property
Application fee – 10,000
1st one-meter square or less – 10,000 per year
Additional meter square or part thereof – 1,000 per year
Illuminated Signs (per side)
a. Under Canopy
Application fee – 800
1st one-meter square or less – 3,000 per year/per side
Additional meter square or part thereof – 500 per year
b. On Canopy
Application fee – 800
1st one-meter square or less – 2,500 per year/per side
Additional meter square or part thereof – 1,000 per year
c. On Buildings (including fences)
Application fee – 3,000
1st one-meter square or less – 3,000 per year/per side
Additional meter square or part thereof – 1,000 per year/per side
Sky Sign above Canopy & over Property
Application fee – 10,000
1st one-meter square or less – 10,000 per year
Additional meter square or part thereof – 1,000 per year
Ditto Wall Wrap on Buildings or Property
Application fee – 10,000
1st one-meter square or less – 20,000 per year
Additional meter square or part thereof – 2,500 per year
Sale of stickers/decoration on the wall, windows, canopies, etc. – 6,000 per fortnight
Decoration under canopy – 5,000 per fortnight
Portable Sign boards (per square feet/per side) Urban Centers & Towns – 1,000 per year
Outdoor Advertisement on Bus Shelter
Application fee – 2,000
Annual charges – 20,000 per site
Lamp Post Advertisement
a. Illuminated Signs (all sides)
Application fee – 2,000
Annual charges per post – 20,000 per site
b. Non-illuminated Signs (all sides)
Application fee – 2,000
Annual charges per post – 15,000 per site
Directional Signs (per direction)
Application fee – 500
Maximum size 600mm x 1200mm excluding residential signs – 4,600 per year
Multi-directional Signs
Application fee – 500
Size 150mm x 1500mm – 4,600 per year
Advertisement on canvas – Application fee – 800 per application
Charge per square meter – 800 per year
Change of User Board
Application fee – 500
Fixed charge – 3,000
Flag – 3,000 per piece/6 months
Wash line – 300 per m/6 months
Danglers – 500 per piece/6 months
Each promotion – 5,000 for 6 months
Multi-motion Neon Advertisement (static)
Application fee – 3,000 per application
First 3 meters square – 50,000 per year
Any additional meter square or part thereof – 20,000 per year
Multi-motion Neon Advertisement (mobile)
First 3 meters square – 10,000 per month
Any additional meter square or part thereof – 1,000 per month
Outdoor advertisement | Street Display
Display of flags/platforms up to 14 days – 5,000
Display of flags per day – 1,000
Branding
Application fee – 500 per application
a. Vehicle Branding
Saloon/pickups/station wagon – 6,000 per year
Lorries/buses/canters – 7,500 per year
Trailers – 10,000 per year
Branded containers – 5,000 per year
Branded commercial umbrella (per piece) – 500 per year
Branded kiosk – 2,000 per year
b. Wall Branding/Painting (building)
Application fee – 1,000
Zone A and B – 100 per sq. ft. annually
Zone C and D – 50 per sq. ft. annually
Sandwich men advertisement (per person) during roadshows – 500 per day
Wall branding for corporate persons across the county – 100 per sq. ft.
Rail Guards
Application fee – 10,000 per annum
Annual charges per sq. ft. – 500 per year/per side
Posters (per session)
| Size/Type | Number | Charge | Duration |
|---|---|---|---|
| A2 | 1 - 1000 | 8,000 | 14 days |
| Additional | 20 | 14 days | |
| A3 & A4 | 1 – 1000 | 6,000 | 14 days |
| Additional | 13 | 14 days | |
| A5 | 1 – 1000 | 4,000 | 14 days |
| Additional | 7 | 14 days | |
| ABS poster | - | 1,000 | annually |
Handbills/Fliers (per session)
1-1000 fliers – 2,500
Any additional fliers – 5 per session
Pop Outs
Application – 500
Annual charges – 1,000 per side
Landscape Scheme
Below 0.4 ha – 1,000 per plot
From 0.4ha to 1.0 ha – 1,500 per plot
Above 1.0 ha – 5,000 per plot
Tent Pitching
On street/pavements/road reserve – 4,000 per day
On recreational parks – 5,000 per day
Outdoor Advertisement by Public Address System
Religious – 1,500 per day
Commercials – 2,000 per day
Political – 2,000 per day
Social – 1,500 per day
Occasional Adverts
Application fee – 2,000 per application
Charge for 2 weeks – 5,000
Advertisement on hoarding – Application fee – 1,500 per application
Charge per square ft. – 100 per year
Outdoor advertisement | Mobile Advertisement (per vehicle)
a. Vehicle mounted with the public address system
Saloon/pickups/station wagon – 1,000 per day
Bus/lorries/canter – 5,000 per day
Trailers – 10,000 per day
b. Road Show (per vehicle)
| Vehicle(s) | Unit & Charges | |||
|---|---|---|---|---|
| Religious | Commercial | Political | Social | |
| Saloon/pickups/station wagon | 800 per day | 2,500 per day | 5,000 per day | 1,500 per day |
| Bus/lorries/canter | 4,000 per day | 6,000 per day | 6,000 per day | 3,000 per day |
| Trailers | 6,500 per day | 10,000 per day | 20,000 per day | 4,000 per day |
Outdoor advertisement | Sales Promotion per Day
Verandah – 2,000 per location
Public space/road reserve – 4,000 per location
Decorated balloons – 5,000 per 14 days
Aerial advertisement – 10,000 per day
Fireworks display per premises – 5,000 per night
Street promotion – 500 per day/per person
Outdoor Advertisement on Mobile Devices
Per vehicle/per month – 1,000
Per motorbike/per month – 500
Stadium Outdoor Advertisement Exclusive Rights
Afraha Stadium – 1,000,000
Other stadiums – 500,000
County grounds – 300,000
Penalties
Removal/storage fee of non-illuminated signboard – 5,000 per day
Removal of illegal posters/handbills by County – 20,000
Besides Nakuru County, also see how to apply for an advertising license in Nairobi County
For further enquiries call / SMS / WhatsApp +254 707 624 629 or email to brand@designhubconsult.com