Kenya Railway Advertising offers premium out-of-home (OOH) and transit advertising opportunities across Nairobi SGR Terminus, Mombasa SGR Terminus, commuter rail stations, and train interiors. With an average of 6,000 daily travelers, long dwell times, and brand-safe environments, railway advertising delivers high recall and national geographic reach at competitive rates. Advertising formats include station walls, pillars, escalators, elevators, digital screens, glass panels, platform branding, and experiential activations, with monthly rates starting from KES 20,000 and scaling to KES 800,000+ depending on format and location.
For media buyers seeking high-impact, high-footfall Out-of-Home (OOH) advertising spaces in Kenya, the Kenya Railways Standard Gauge Railway (SGR) network offers one of the most strategic and cost-effective media channels in the country.
With premium inventory at Nairobi SGR Terminus, Mombasa SGR Terminus, commuter rail stations, and train interiors, railway advertising provides guaranteed visibility, long dwell time, and national geographic reach, hence making it an essential addition to modern media plans.
Why Media Buyers Are Investing in SGR Railway Advertising in Kenya
1. High Daily Footfall & Captive Audiences
Kenya Railways stations record approximately 6,000 travelers per day at major termini, excluding accompanying visitors, taxi traffic, and park-and-ride users. This creates a captive environment where audiences walk, queue, wait, and interact with branded spaces for extended periods.
2. Strategic National Coverage
The SGR corridor connects Nairobi – Mombasa – Naivasha – Malaba, cutting across major commercial counties and linking Kenya to regional trade routes. For advertisers, this means geographic targeting at scale without fragmented media buying.
3. Brand-Safe, Premium Environments
Unlike roadside billboards, railway stations offer controlled, clean, and secure environments, ideal for banks, telecoms, FMCG brands, government campaigns, and multinational advertisers.
Find out: Design Hub Media buying services
SGR Advertising Locations Available to Media Buyers
Advertising inventory is strategically positioned along high-traffic commuter touchpoints, ensuring repeated brand exposure:
- Station entrance & exit walls
- Security checkpoint branding (internal & external)
- Ticketing office back walls
- Static columns & structural pillars
- Escalator and elevator wraps (Contravision)
- Glass panels & passageway dividers
- Bulkheads & overpasses
- Platform pillars & platform lifts
- Digital screens & backlit pods
- Train interior & exterior branding
- Activation tents (indoor & outdoor)
Nairobi SGR Terminus Advertising Rates (Media Buyer Reference)
Minimum rental period: One month | Rates exclusive of 16% VAT
Advertising Space and Monthly Rental (KES)
- Entry Wall – Parking Area 100,000
- Static Columns (4 units) 800,000
- Security Checkpoint (Internal & External) 250,000
- Ticketing Area Wall & Bulkhead 90,000
- Passageway Light Box 80,000
- Glass Dividers (per unit) 20,000
- Escalator & Glass Branding (Exit/Entrance) 400,000
- Digital Screens (12 units) 150,000
- Backlit Pods (per pod) 10,000
- Lounge Entry Wall 150,000
- Entry / Exit Overpass 170,000
- Exit Wall 200,000
- Ticketing Office Back Wall 100,000
- Customer Care Counter 70,000
- Restaurant Wall (per wall) 150,000
- Platform Lift Branding 550,000
Important Read: Nairobi County Advertising Fees 2026
Mombasa SGR Terminus Advertising Rates
Minimum rental period: One month | Rates exclusive of 16% VAT
Advertising Space Monthly Rental (KES)
- Security Checkpoint Structure 400,000
- Ticket Office Branding 300,000
- Elevator Branding (2-faced) 250,000
- Platform Elevator (Large Format) 550,000
- Brown Ring Entrance 200,000
- Escalator Cover (per piece) 120,000
- Platform Entryway Package (Pillars & Glass) 150,000
- Bulkhead Branding 180,000
- Exit Bulkhead 100,000
- Exit Wall 120,000 – 200,000
- Platform Pillars (per unit) 30,000
- Glass Panels (per unit) 5,000
- Lounge Entry / Exit Walls 30,000 – 200,000
Get: Mombasa County Advertising Fees
Add-On Services for Integrated Media Campaigns
Media buyers can enhance station visibility with below-the-line activations and content support:
Brand activations (indoor & outdoor)
- Photography – KES 50,000
- Videography – KES 100,000
- Automated station messaging – KES 100,000
- Activation tents (3m x 3m setups)
These add-ons allow agencies to convert OOH visibility into engagement, data capture, and digital amplification.
Brands Already Advertising on Kenya’s Railway Advertising Network
Railway advertising is already trusted by top-tier advertisers, including:
Safaricom, Coca-Cola, Minute Maid, EABL, Absa Bank, ICEA Lion, Magical Kenya (KTB), Phoenix Insurance, Sprite, Yego, Little, Indrive, Travelers Hotel, Tamarind Group, NAS Servair, and multiple government & tourism campaigns.
This proves the channel’s credibility, scalability, and performance across industries.
Ideal Use Cases for Kenya Railway Advertising
Rail advertising performs exceptionally well for:
- FMCG product launches
- Banking & insurance awareness
- Telecom campaigns
- Transport & mobility apps
- Tourism & hospitality marketing
- Real estate developments
- Government & public awareness initiatives
For media planners, it delivers reach, frequency, and brand recall in one ecosystem.
Ready to Book Kenya Railway Advertising Space on the Network?
If you’re a media buyer, agency, or brand planning your next OOH or transit advertising campaign in Kenya, SGR advertising offers premium visibility, strong ROI, and national reach.
At Design Hub Ltd, we conveniently partner with you for seamless media buying, booking, and placement services. Our services are efficient and effective. Contact us today. Call 0707 624 629 or email brand@designhubconsult.com
FAQ: Kenya Railway & SGR Advertising
What is Kenya Railway advertising?
Kenya Railway advertising is a form of transit and out-of-home (OOH) advertising that allows brands to promote their products and services across SGR stations, commuter rail stations, and train interiors in Kenya. It includes static, digital, and experiential advertising formats placed in high-footfall, brand-safe environments.
Where can brands advertise on the SGR network in Kenya?
Brands can advertise at:
- Nairobi SGR Terminus
- Mombasa SGR Terminus
- Kenya Railways commuter stations
- Train interiors and exteriors
- Platform areas, ticketing halls, entrances, exits, escalators, elevators, and passageways
These locations provide national and regional coverage along the Nairobi–Mombasa–Naivasha–Malaba rail corridor.
How much does advertising on Kenya Railways cost?
Advertising rates on Kenya Railways depend on the location and format:
- Glass panels and small formats: KES 20,000–25,000 per month
- Station walls and ticketing areas: KES 90,000–200,000 per month
- Escalator and elevator branding: KES 250,000–550,000 per month
- Large static columns and security checkpoints: KES 400,000–800,000 per month
- Digital screens: KES 150,000 per month
All prices exclude 16% VAT, with a minimum rental period of one month.
Is railway advertising effective in Kenya?
Yes. Railway advertising in Kenya is effective because it reaches captive commuter audiences with long dwell times. Travelers interact with branded environments while waiting, walking, and boarding trains, resulting in high message recall and repeated exposure.
Who should use SGR advertising?
SGR advertising is ideal for:
- Media buyers and media planners
- Advertising and media agencies
- FMCG brands
- Banks and insurance companies
- Telecoms and technology firms
- Tourism and hospitality brands
- Transport, mobility, and fintech platforms
- Government and public awareness campaigns
What advertising formats are available on the SGR?
Available formats include:
- Station entrance and exit walls
- Ticketing office back walls
- Static columns and pillars
- Escalator and elevator wraps (Contravision)
- Glass panels and dividers
- Platform pillars and lifts
- Digital screens and backlit pods
- Train interior and exterior branding
- Experiential activations and branded tents
What is the minimum duration for railway advertising in Kenya?
The minimum advertising period on Kenya Railways is one month, making it suitable for both short-term promotions and long-term brand awareness campaigns.
Can brands run activations at SGR stations?
Yes. Brands can run indoor and outdoor activations at selected SGR stations, supported by activation tents, photography, videography, and automated station messaging to enhance engagement and campaign visibility.
Which brands have advertised on Kenya Railways?
Notable advertisers include Safaricom, Coca-Cola, EABL, Absa Bank, ICEA Lion, Magical Kenya (KTB), Phoenix Insurance, Sprite, Little, Indrive, and multiple hospitality and tourism brands.
How do media buyers book advertising space on Kenya Railways?
Media buyers can book advertising space by selecting preferred locations and formats, confirming availability with the advertising agency, and arranging rental payments, with production handled by approved creative providers or the advertiser’s agency.