People care about the brands that they love. Successful brands surround themselves with a compelling emotional narrative that speaks directly to the needs of customers.
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Branding is emotion. Economics is a social science, with its basis in psychology and human motivation. People care about the brands that they love. Successful brands surround themselves with a compelling emotional narrative that speaks directly to the needs of customers. For example, when people buy The empire merchandise, they are buying both a useful item and the story of Empire . When someone buys a service, they are buying the narrative of the brand.
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Know yourself, know your brand. Bruce Lee wrote:“Lack of self awareness renders us transparent, a soul that knows itself is opaque.” This quote applies to branding. If all businesses fully understand the brand promise and message, and are emotionally intelligent themselves, they will be able to better engage with clients, while also being able to innovate and create opportunities in the market space that can surprise competitors. The risk of lacking emotional intelligence lies in the organization/brand becoming reactive and predictable.
Emotionally intelligent is responsive. Part of the practice of emotional intelligence is understanding how you feel and why you are feeling this way. Our approach is to connect the service or product to a consumer who will develop a relationship with the brand for loyalty.When form and function work together,expect a master piece.