Stock photos or commercial photography?
An image can convey a product or a compelling marketing story because people process visuals 60,000 times quicker than text, and it etches indelibly into long-term memory. In the marketing world, people make decisions based on emotions. A photograph taken professionally can project the feelings of the brand that can resonate well with the typical consumer. Think commercial photography.
Offline marketing images for product
Out of home marketing tactics such as billboards predominantly use images that are effective when used as cues to support the product or services awareness. The rule of thumb is to have consistent visuals that resonate well with the audience and project less copy for purposes of image traction. Offline marketing is an effective tool today albeit in a creative way to reach distracted customers and gives them a reason to be cultivate product loyalty. Commercial photographers go to places where the customers interact with the product and convey the quintessential message inherent in the brand. Therefore adopt commercial photography services from the industry captains.
Online marketing images for product
Cave paintings of the ancient times and digital world of 21st century have one thing in common. Photographs were been used, continues to express products and services online. Contemporary digital advertising and Marketing has an added advantage of augmenting the brand message with use of photography as a digital technique. As Commercial photographers we have the expertise to provide the latest strategies and best practices about advertisement images to be used on social media platforms and search engines pop-up Ads. Online marketing is all about content creation that would provoke a buyer to be aware, develop interest and finally adopt the goods and services advertised.
In Conclusion, if offline or online images are not developed in line with brand values and communication cues authentically, there is a potential to mislead customers. As Professional commercial photographers we ensure that images for offline and online marketing meets the threshold to accelerate sales and marketing online. Remember, authentic and timeless photography pulls customers to you. Lastly marketers appreciate and push a well presented product. Are you a manufacturer, importer, distributor, marketer, online vendor or a sales person? Simplify the math, let photography do the magic. For commercial photography, product photography, events photography, seminars and activations photography services reach us on 0707624629 or email: brand@designhubconsult.com
