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In Kenya’s fast-changing business world, brands that fail to adapt risk disappearing. Consumer preferences, technology, and market trends shift faster than ever. If you want your business to thrive 5, 10, or even 20 years from now, you must future-proof your brand, hence making it resilient, adaptable, and impossible to ignore. Whether …
Continue reading “7 Steps To Future-Proof Your Brand: Step-by-Step Guide for Kenyan Businesses”
In the dynamic business landscape in Kenya, where competition is fierce and consumer preferences are ever-evolving, the significance of effective branding cannot be overstated. As businesses strive to stand out in the market, the role of a brand consultant becomes paramount. This article explores the pivotal role of brand consulting …
What is Branding? Branding is the process of creating a distinctive identity and reputation for a company, product, or individual. It involves crafting a unique and memorable image that sets an entity apart from its competitors in the minds of consumers. A successful brand strategy encompasses various elements, including brand …