Whether you’re starting a new business, refreshing your visuals, or just curious about how graphic design works, we’ve got you covered. Here are answers to some of the most frequently asked questions about graphic design.
1. What is graphic design?
Graphic design is the art of creating visual content that communicates business messages to target customers. Designers use typography, imagery, color, and layout techniques to create everything from logos and posters to social media graphics and packaging.
2. Why is graphic design important for my business?
Strong design builds trust and helps your business stand out. It enhances communication, drives engagement, and ensures your messaging is visually appealing and consistent across platforms. With a good design, your business will look professional, build brand recognition, attract and retain customers, and stand out in a competitive market.
3. What services do graphic designers offer?
Graphic designers typically offer services such as:
- Logo and branding design
- Marketing materials (flyers, brochures, posters)
- Web and mobile design assets
- Social media graphics
- Packaging design
- Infographics and presentation decks
Some may also offer motion graphics, illustration, or UI/UX services. Custom design packages are often available to meet your specific needs.
Here are our graphic design services and work.
4. How do I start working with a graphic designer?
You’ll typically start with a consultation or brief. This includes discussing your goals, target audience, brand values, project scope, and deadlines. Clear communication at the start leads to better results. You can quickly start a conversation on call/WhatsApp now via +242707624629 or simply email brand@designhubconsult.com
To get the best results, it helps to come prepared with:
- A clear goal (e.g., “I want a logo for my new coffee shop”)
- Your target audience
- Brand colors or inspiration
- Competitor examples (what you like or don’t like)
- Your budget and deadline
Don’t worry if you’re not sure about everything—we will guide you through the process.
Learn: 10 ways to improve business branding 2025
5. What is a design brief?
A design brief is a document that outlines the key details of a project: what you need, why you need it, your target audience, design preferences, deadlines, and budget. It’s the foundation for any design project.
6. How long does a design project take?
It depends on the complexity. A logo might take a few days to a couple of weeks. A full brand identity or website design can take several weeks. Good design takes time—rushed work often leads to revisions and miscommunication.
7.What file formats will I receive?
Final designs are usually delivered in a variety of formats depending on the project:
- Vector files (AI, EPS, PDF) for logos and scalable designs
- Raster files (JPG, PNG) for web and print use
- Editable source files (PSD, INDD) if requested
- Web-ready files for online platforms
8. Can I request revisions?
Yes! You’re entitled to revisions that address your concerns. Always clarify how many rounds of changes are included before the project begins.
9. What’s the difference between a logo and a brand identity?
A logo is a symbol or wordmark that represents your brand. A brand identity includes your logo, color palette, typography, icons, and all the visual elements that create a consistent look and feel across all materials.
If you’re launching or rebranding, we strongly recommend a full branding package to create a strong, unified identity.
Get Logo design services Kenya
10. How much does graphic design cost?
Prices vary depending on the project’s complexity. We charge per hour or by flat rates. It’s best to request a custom quote based on your specific needs.
11. Do I need to credit the designer?
If you’ve purchased the design and received full rights, you’re not required to credit the designer, though it’s always appreciated! For public-facing work, some clients do give a shoutout, especially on social media. Here are some of the reviewed works.
12. Can I edit the designs myself later?
If you request editable source files and have the right software, you can. However, making major changes without design experience can affect quality and consistency. It’s best to let a professional handle updates if possible.
Have more questions? Feel free to reach out! A great design partnership starts with open communication and mutual creativity. To get started, email brand@designhubconsult.com or call/WhatsApp 0707624629