warehouse branding company Kenya

BRANDING CASE STUDY KENYA

What is Branding? Branding is like value addition in agro-processing, painting in craft or even ironing in fashion. A brand should attract and retain customers through the 5 senses because we consume the surrounding by; what you see, hear, smell, touch or taste. What is branding then? Basically, it’s what will attract your competitor’s customers and 

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Branding-trends-2019

BRANDING TRENDS 2019

What could be the Creative and branding trends 2019? Have we seen enough of logo design minimalism yet? Primary colors adoption or even simple and basic customer centric advertising messages? 2019 is the year of continuity, with emerging and established brands refining their image to increase the memorability factor that further influences customer loyalty. First, 

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Affordable_Advertising_consultants_Nairobi_Kenya

6 EFFECTIVE SMES BRAND ADVERTISING STRATEGIES

  Many are the times you would wish to send the right and engaging message to your customers but it fails to drive sales and achieve the set targets. Sometimes it could be; Your research was wrong in identifying the right audience, setting objectives, aligning the plan, execution of the plan, actions to taken and 

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Smes_branding_agency_Nairobi_Kenya

HOW TO BRAND YOUR SME BUSINESS

  Before you start a business branding journey, you have to plan and innovatively think about it in a various ways. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Strategy comes first; Where, when, what, who and how should be 

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Business Profiles designers Nairobi kenya

5 FEATURES OF A SELLING COMPANY PROFILE

  What is a Company profile? It’s a descriptive business documents that gives background information of who you are, what you do, your values and promise. It’s your business designed and compressed format, that can be shared either on email, Whatsapp or sent as a printed document for evaluation. It contains words that best describe 

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Creative-branding-agency-nairobi

HOW NAKUMATT SUPERMARKETS EMOTIONALLY INVITED CUSTOMERS BACK

After months of negative media publicity, Nakumatt holdings, the leading supermarket brand in the East Africa region went quiet to reorganize itself under a restructuring manager. Consequently, for the business to survive, it had to undertake acute measures alike the proverbial eagle. The time to pluck, resharpen and re-organize itself was now. Otherwise it would 

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Brand-Awareneness-Trainers-Nairobi

3 REASONS WHY BRAND TRAINING IS IMPORTANT FOR SMES

  In the 21st century customers are wary of the products and services offered to them. Some are quisitive while others investigative. Through Internet, the way businesses communicate with its’ internal and external publics has been redefined. This is to mean, internal communications should be consistent, coherent and cognitive to ensure all facets of the 

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Applications_developers_Nairobi_Kenya

4 FACTORS TO CONSIDER IN DEVELOPING DIGITAL APPLICATIONS

How many applications have you downloaded so far and they appeal in user design and experience? How many have you used only once and deleted as soon as you explore them? If you were to meet the Applications development team, what is the most basic thing to address? Some of us would say Performance, utility, 

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Counter advertising

5 EFFECTIVE HACKS IN COMPARATIVE ADVERTISING

Comparative advertising was evident in the 18th century but it gained momentum in the 20th century in Northern America. Throughout the twentieth century, many U.S. advertisers fought comparative advertising wars which grew increasingly hostile over time, created problems for the media delivering the advertisements, and raised concerns about potentially misleading advertising. Eventually, disparagement and the 

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Advertising-companies-nairobi

MASS MEDIA VS SOCIAL MEDIA ADVERTISING

Do you think Mass media advertising will survive the advent of Social media advertising? An Online research has indicated  favored social media because of generational change. But before we get there, mainstream will always be the brand awareness and advocacy vehicle for brands targeting baby boomers and the stone age thinkers. October 23, 2000; 15 years ago Google started 

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