Advertising-companies-nairobi

MASS MEDIA VS SOCIAL MEDIA ADVERTISING

Do you think Mass media advertising will survive the advent of Social media advertising? An Online research has indicated  favored social media because of generational change. But before we get there, mainstream will always be the brand awareness and advocacy vehicle for brands targeting baby boomers and the stone age thinkers. October 23, 2000; 15 years ago Google started 

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HOW TO CREATE A TIMELESS LOGO

Fixation develops due the attract-ability of an object. This could be food, beverage, hobby, person or even a pet. Why this happens is because of the unique features that define the object. Nature therefore, offers endless possibilities that define the Aww moment. Sometimes a flower may appeal so much that you would wish to embed it 

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Future of branding (2)

WHY BRANDING FUTURE IS DEBRANDING

  Every new business starts the visibility journey with branding tactics that they think will surpass the competitor and concur the market. Others innovatively develop new products and ideas that become independent brands in the market. These products gain customer loyalty and manage to command the market. I remember back in the days when Sony 

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5 FACTORS TO CONSIDER FOR ONLINE ADVERTISING

Are you looking for ways to drive a product or service online? To get started, there are several factors to consider before identifying the most appropriate vehicle that will carry the advertisement to the target audience. They include; Product, price, place, promotion and people. Firstly, the kind of product you come up with must be 

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MAMA MBOGA TRANSITIONS TO ECOMMERCE THROUGH PHOTOGRAPHY

MAMA MBOGA TRANSITIONS TO ECOMMERCE THROUGH PHOTOGRAPHY Tech is the mother of online markets that is growing and expanding daily . The only market known before tech was ‘mama mboga’.Where you would literally plan a day, make a list and borrow a basket because it was ‘The Market Day’. A typical market you’ll find goods 

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How To Brand A Hardware Store In Kenya

  The devolved governments created opportunities for companies to explore the so called rural areas with a mission to establish and run a business empire that is local ‘Mashinani’ yet ‘international’. It become possible to target customers since many of them were beneficiaries of the devolved funds such as NG-CDF, Youth fund, Uwezo fund, Women 

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HOW TO ADVERTISE ONLINE THROUGH SEARCH ENGINES AND SOCIAL MEDIA CHANNELS

The introduction of affordable internet has promoted businesses to advertise online using tactics they best know how.  Bill Gates said, ‘’The Internet is becoming the town square for the global village of tomorrow’’. The tomorrow he talked about is today where everything is ‘Google this, Google that’. Because as you say it, Google has all 

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How to Design a Selling Product Catalogue

Digital media has enabled customer ability to purchase through a computer, cellphone and other media that internet enabled. This is the case with Amazon.com, Alibaba.com, and Jumia.co.ke The speed that internet based stores are opening up means that the conventional way of shopping is at stake. Did you know! back then goods were ordered through 

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HOW TO DESIGN A PERSONAL OR BUSINESS LOGO

Did you know that finding your identity is a lifetime achievement? A true identity allows you to sell with ease and purpose?. It’s true your name identify with the general public but, it cannot prove to whom you belong until a DNA is done. Likewise, a business name is just like any other name in 

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University of Nairobi