Branding-company-Kenya

BEST DIGITAL BRANDING STRATEGIES FOR MSMES ENTERPRISES IN KENYA

DIGITAL BRANDING STRATEGIES FOR SMES IN KENYA What is digital branding? This a modern brand management technique that uses internet applications to reach the target audience over time. It’s simple, engaging and affordable for startups, small and medium enterprises in Kenya. There are ways in which digital branding is carried out to ensure maximum impact as 

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Nairobi-county-advertising-rates

HOW TO APPLY FOR OUTDOOR ADVERTISING LICENSE IN NAIROBI COUNTY

Did you know that the Nairobi county government reviewed the advertising rates?  The new rates are well classified and easy to understand as well as straight forward. But there are procedures which we cannot overlook making the process seamless, quick and business-friendly. Urban design and development section is mandated with the responsibility of the planning, 

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Trademark designers Kenya

HOW TO GET BUSINESS LOGO TEMPLATES

  Once upon a time, there was a businessman who envisioned to run a successful business similar to an existing and successful business. What did he do? A business with a name is like a vehicle without a number plate, yes it could sell but eventually, it will halt to a stop. This is because 

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warehouse branding company Kenya

BRANDING CASE STUDY KENYA

What is Branding? Branding is like value addition in agro-processing, painting in craft or even ironing in fashion. A brand should attract and retain customers through the 5 senses because we consume the surrounding by; what you see, hear, smell, touch or taste. What is branding then? Basically, it’s what will attract your competitor’s customers and 

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Branding-trends-2019

BRANDING TRENDS 2019

What could be the Creative and branding trends 2019? Have we seen enough of logo design minimalism yet? Primary colors adoption or even simple and basic customer centric advertising messages? 2019 is the year of continuity, with emerging and established brands refining their image to increase the memorability factor that further influences customer loyalty. First, 

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Affordable_Advertising_consultants_Nairobi_Kenya

6 EFFECTIVE SMES BRAND ADVERTISING STRATEGIES

  Many are the times you would wish to send the right and engaging message to your customers but it fails to drive sales and achieve the set targets. Sometimes it could be; Your research was wrong in identifying the right audience, setting objectives, aligning the plan, execution of the plan, actions to taken and 

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Smes_branding_agency_Nairobi_Kenya

HOW TO BRAND YOUR SME BUSINESS

  Before you start a business branding journey, you have to plan and innovatively think about it in a various ways. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Strategy comes first; Where, when, what, who and how should be 

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Business Profiles designers Nairobi kenya

5 FEATURES OF A SELLING COMPANY PROFILE

  What is a Company profile? It’s a descriptive business documents that gives background information of who you are, what you do, your values and promise. It’s your business designed and compressed format, that can be shared either on email, Whatsapp or sent as a printed document for evaluation. It contains words that best describe 

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Creative-branding-agency-nairobi

HOW NAKUMATT SUPERMARKETS EMOTIONALLY INVITED CUSTOMERS BACK

After months of negative media publicity, Nakumatt holdings, the leading supermarket brand in the East Africa region went quiet to reorganize itself under a restructuring manager. Consequently, for the business to survive, it had to undertake acute measures alike the proverbial eagle. The time to pluck, resharpen and re-organize itself was now. Otherwise it would 

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University of Nairobi