How To Brand A Hardware Store In Kenya

  The devolved governments created opportunities for companies to explore the so called rural areas with a mission to establish and run a business empire that is local ‘Mashinani’ yet ‘international’. It become possible to target customers since many of them were beneficiaries of the devolved funds such as NG-CDF, Youth fund, Uwezo fund, Women 

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HOW TO ADVERTISE ONLINE THROUGH SEARCH ENGINES AND SOCIAL MEDIA CHANNELS

The introduction of affordable internet has promoted businesses to advertise online using tactics they best know how.  Bill Gates said, ‘’The Internet is becoming the town square for the global village of tomorrow’’. The tomorrow he talked about is today where everything is ‘Google this, Google that’. Because as you say it, Google has all 

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How to Design a Selling Product Catalogue

Digital media has enabled customer ability to purchase through a computer, cellphone and other media that internet enabled. This is the case with Amazon.com, Alibaba.com, and Jumia.co.ke The speed that internet based stores are opening up means that the conventional way of shopping is at stake. Did you know! back then goods were ordered through 

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HOW TO DESIGN A PERSONAL OR BUSINESS LOGO

Did you know that finding your identity is a lifetime achievement? A true identity allows you to sell with ease and purpose?. It’s true your name identify with the general public but, it cannot prove to whom you belong until a DNA is done. Likewise, a business name is just like any other name in 

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HOW TO DESIGN A COMPANY PROFILE THAT WINS BUSINESS

You could be looking for the best way to write a company profile that wins good business. You are not alone, many clients often ask the same question many times. You may have a company profile but it’s not getting you to stand out or need a few updates. The big question is always what 

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IMPORTANCE OF PROFESSIONAL PRODUCT PHOTOGRAPHY IN ADVERTISING

  We all want to tip-top during important occasions. Don’t we? We also want excellent representation whenever associated with an achievement or under the media spotlight. That’s agreeable, and the image is everything.But how does Advertising meet photography? Advertising simply put, is the art of mass broadcast for a product or service to attract potential 

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Turn employees to Brand Awareness Campaigners.

  The power of training is to tighten up the slack, toughen the body and build up the spirit thus empowering the employee to realize their sales and improve on public confidence. In order to boost personal impact of employees and transform them to brand awareness campaigners in the marketplace ensure that; You take the 

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MOSOCIAL | The New Way of Smart Advertising

By John Muniu | Advertising Consultant   What memory would you have for the first ever mobile device you owned or interacted with? 70% of mobile users started with a basic feature phone and advanced with technology. True! The advertising industry didn’t sleep either, evolution has been taking place from the traditional to the new 

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Brands under New Media Advertising Siege

    Word of mouth was once the best tool of communication for brand awareness and products and services referrals. In the late 20th century web came to life with dozens of possibilities been effected daily. 21st century started off with social networks discovery and more so what is now a billion dollar idea, Facebook. 

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BRANDING AND POLITICS | Jubilee Party Brand Identity

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and 

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