Among brand visibility tactics is Vehicle branding. A form of outdoor branding that gives you an instant marketing campaign on wheels. Well, branded vehicle wraps can help your business build a following among clients who view your strategically branded fleet wraps on a regular basis.
Secondly, a vehicle wrap also reinforces brand awareness and promotes your goods or services. Vehicle branding can connect you with your target market and make them more likely to buy from you since they are aware of your business name and location. Additionally, vehicle wrap also creates a professional image for your business and builds a level of trust among customers.
Branding a vehicle affirms your business and brand in the eyes of competition. It shows that your company is professional and ready to address the needs of customers.
Vehicle Wraps Branding Benefits
Some of the benefits of vehicle wrap branding include:
- Vehicle wraps reach a wider audience – Studies show that vehicle wraps make 30,000-70,000 daily impressions. Whether you have one vehicle or several vehicles in your fleet, you can reach a wider audience with your advertising on wheels rather than buying a billboard.
- Cost-effective advertising & branding – Unlike radio ads or a billboard that requires regular payments to maintain the advertising, vehicle branding with a fleet wrap is a one time cost to design, produce and install the vinyl wrap.
- Strategic advertising plans – Vehicle wraps can be used for a long-term advertising campaign or to promote a specific event or sale.
- Brand consistency with fleet wraps and graphics – A fleet wrap incorporates the same elements from social media and other marketing channels and is consistent with your branding campaign.
The Value of Mobile Advertising and Vehicle Branding
Branded vehicles are an extension of mobile billboard advertising form whereby your business’ brand, logo or company slogan is added to a car or vehicle for visual advertising purposes. While a mobile billboard can attract attention, a branded vehicle serves as a steadier device for brand recognition. In fact, the technique of vehicle wrapping makes it possible to turn any car or transport vehicle into a mobile branding device.
A branded vehicle announces the presence of your business as well as its services or products wherever the driver goes, extending the marketing of your company into the activity of daily life. Also, the locations where your branded vehicle frequents can create immediate awareness of your business, connecting it to your community and the populous.
The addition of a company brand onto a vehicle increases its return on investment value toward your business. The average driver spends 30 days of every month behind the wheel, meaning that inside a heavy commutable area a branded vehicle will be seen by at least 3,000 people per hour. On the highway, 91% of drivers notice the advertising plastered on the side of commercial trucks, while 35% take the time to study the ad closely.
With the advent of self-driving technology, the advantage of car brand decals and mobile advertising will only increase. Cars will essentially become mobile devices like smartphones and business tablets.
Whether you are thinking of adding your business brand onto a standard car, commercial van or truck, this is a form of advertising that’s worth investing in. At Designhub ltd, we advise on how to do it, create the artwork, and wrap the vehicle ready for the market.
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